Introduction
A quick guide to Globeflow
What is Globeflow?
Globeflow is the framework for corporate websites. From servers in Beijing, to translation into Arabic, data capture from Hong Kong, and accepting payments from customers in Dubai, our powerful platform makes light work of complex global needs for digital teams, so corporate marketers can concentrate on reaching out to their target customers, wherever in the world they are.
Who’s it for?
For companies and organisations with more than one target market. The platform can handle a single standalone website, or connect together a complex portfolio of company websites, each with their own language combinations, data-center settings and currency requirements.
It's particularly effective in situations where multiple stakeholders need to access different areas of a website portfolio, like third-party translators, marketers or joint-venture partners. Company administrators can control who has access to which part of which site or social media account, keeping ownership and oversight of your most important brand assets at all times.
Why do I need it?
Because it opens doors – you can launch an overseas brand-presence in minutes. (You can even start posting on social media sites in languages you don’t speak.) Is your company on Weibo?
Because it makes you more efficient – you can reference all your company data, like subscribers, customer sales or event attendees, from one single dashboard, even if they signed up from completely different websites. Or keep them completely separate if you prefer. Your team can login in directly the websites they’re allowed to access – and you can sync core bits of content between your entire website portfolio, so updating the CEO’s new biography or changing a logo doesn’t meaning sifting through hundreds of different websites and documents anymore; you can do it once – and change it in all languages.
Because it's revolutionised the process – The average overseas websites costs upwards of £15,000 to build, takes 6 months to build, and involves 10 employees, external suppliers and stakeholders, and usually requires a fixed-term post-launch maintenance agreement – all with no guarantee of a decent ROI. With Globeflow, you can achieve the same result in under an hour, on your own or with whoever you invite to contribute.
Because it makes you innovative – Globeflow has pioneered the idea of throw-away websites. Meaning you can quickly try out a new company initiative – like a new brand identity or a new product range for a particular market – and build on it if it’s successful, or just discard it if it doesn’t meet your success criteria. Calculating ROI is much easier, and the huge up-front costs associated with getting an overseas corporate site and up and running are gone.
When can I get it?
Soon. We’re testing the core platform on a group of selected partners, ahead of a beta release in late 2018. If you’re interested in joining our preview, you can apply for an invitation code at globeflow.net